Parlux at Cosmoprof North America 2021

In Las Vegas to present all the latest brand new Parlux products

After about two years since the latest Cosmoprof North America edition, on 29th.30th.31st August at the Las Vegas Mandalay Bay Convention Center took place the 18th edition of the famous beauty fair, U.S version.

According to the new sanitary rules aiming the health protection with capacity limits, physical distance and safety measures, the event took place without problems and registered the attendance of several American and foreign exhibitors eager to present their new products or services in the different industries of the beauty world especially hairstyling, cosmetics and wellness.

This American West Coast event covers a strategic importance for many domestic and above all, foreign companies distributing their products in the United States; for this reason, it is traditionally attended by the most known and best professionals.

Parlux, the Italian reference trademark in the high quality professional hairdresser’s tool industry, that have been presenting their products on the U.S. market for many years, could not miss this important appointment.

Parlux, in cooperation with their U.S. distributor TurboPower Inc., organized a big booth where the Parlux ALYON^® Antibacterial hairdryers in their different colorful versions including the latest Parlux ALYON Gold^® and the revolutionary diffuser MagicSense^® were shown.

The latest Parlux hairdryer, top of the range, also presents on its body a special antibacterial paint; it is enriched with silver dust and prevents the proliferation of microorganisms, maintains the hygiene of the device but does not protect against viruses.

This ultra professional tool also presents some technical features which made it soon a best-seller: power thanks to the innovative motor K-Advance^® Plus, long-life of the device (3000 hours) light-weight, very good balance and new technological systems such as: the Air Ionizer Tech (now essential to obtain very fast drying and soft and shiny hair) and the Hair Free system, (a kind of hair capture system that keeps the hairdryer cleaner and more efficient), as well as the Eco-Friendly philosophy (recycled raw materials and special attention to energy saving and environmental protection).

The MagicSense^® diffuser, on the other hand, is an essential accessory for drying and treating curly hair; it presents an extremely innovative design, an optimal size, while its holes distribution creates a perfect combination between temperature and quantity of air emitted. Thanks to the new DFO (Dynamic Flow Optimizer) system, it allows for the natural drying of curly and wavy hair, in a short time, without missing up! Its 15 massage tips also offer to the customers a pleasant relaxing sensation.

The attendance at this edition of Cosmoprof North America represented for visitors and professionals an optimistic return after a long period of rest and a desirable reconnection to all activities and meetings that have always characterized international fairs in the past.