In Las Vegas to present all the latest Parlux news
After about two years since the last edition of Cosmoprof North America, on August 29-31, 2021, in Las Vegas, at the Mandalay Bay Convention Center, the 18th edition of the famous beauty fair, American version, took place.
In compliance with health protection guidelines, with capacity limits, physical distancing and safety measures, the event took place without problems and saw the participation of several American and foreign exhibitors eager to present all the new products or services of their specific sectors of belonging in the world of beauty, especially hairstyling, cosmetics and wellness.
This event on the American West Coast has always had strategic importance for many national and especially foreign companies that distribute products in the United States and for this reason it is traditionally attended by the largest and best operators in the sector.
Parlux, Italian brand of reference for the sector of quality professional hairdressing appliances, whose products have been present on the American market for many years, could not miss this important event.
Parlux, in collaboration with its US distributor TurboPower Inc., organised a large stand where the hairdryers were on display. Parlux ALYON ® Antibacterial in the many colored versions and in the latest Parlux ALYON Gold ® , as well as the revolutionary diffuser MagicSense ® .
The latest Parlux hairdryer, top of the range, also features a special antibacterial coating on the body; it is enriched with silver powder and discourages the proliferation of microorganisms, maintaining the hygiene of the appliance. but it does not protect against viruses .
This ultra-professional appliance has features that immediately made it a best seller: power, thanks to the innovative K-Advance ® motor Plus, long-lasting appliance (3000 hours), lightness, excellent balance and new exclusive technological systems such as: the Air Ionizer Tech, (now essential for obtaining very fast drying and soft, shiny hair) and the Hair Free system (hair capture system that keeps the hairdryer cleaner and more efficient), Eco-Friendly philosophy (recycled raw materials and particular attention to energy saving and environmental protection).
The diffuser MagicSense® instead, it is an essential accessory for drying and treating curly hair; it has an extremely innovative design, with an optimal size, whose distribution of holes creates a perfect combination between temperature and quantity of air emitted, thanks to the new DFO (Dynamic Flow Optimizer) system and ensures natural drying of curly and wavy hair, in a short time, without messing up! Its 15 massaging tips also offer the customer a pleasant relaxing sensation.
For visitors and operators, participation in this edition of Cosmoprof North America represented an optimistic return after a long period of hiatus and a desirable reconnection to the activities and meetings that have always characterized international trade fairs.
