News from the recent Coiffure Beauté World Fair in Paris
At the recent Mondiale Coiffure Beauté in Paris (20-21 September 2015), an international event of excellence for all operators in the world of hairdressing - thanks to the presence of stands and new products from the most important brands in the sector and numerous live shows and stylistic platforms from the most famous hairstylists of international fame - visitors were looking for new ideas, suggestions and products to improve their profession.
Also this year, the Parlux stand, organized by the distributor for France, Jacques Seban, was very popular; the Parlux 385 PowerLight® hairdryers, already much appreciated for their modern qualitative and technological features as well as for their colorful versions, (nine of them!) were very successful in the large Parlux exhibition space, particularly dedicated to the most recent model, the Parlux 385 PowerLight®, LightGold, new 2015 color.
Unlike in the past, when products were placed in closed display cases and showcases, on this occasion, Parlux hairdryers could be admired up close, held and actually tried by those who wanted to. This meant that the end user could directly test the lightness and exceptional power (thanks to the new K Lamination motor!) and therefore the drying speed, balance, ergonomics and silence of these appliances.
Features that for many years have distinguished Parlux hair dryers from those designed and entirely made in Italy, making them truly considered, "probably, the best professional hair dryers in the world", as one of the company's slogans states.
