Quality, technology and realiability for the three new professional Parlux products officially presented on this occasion.
Parlux's participation in the 56th edition of the event did not disappoint its admirers and new devotees, as it confirmed itself as one of the most important in the world for the beauty-hair-cosmetic sectors, with an increase in the number of visitors and exhibitors compared to previous editions.
Many visitors, mostly professionals from the sector, stopped by the Parlux stands in halls 33 and 35 to see for themselves how innovative technology and dedication to meeting hairdressers' professional needs can be found in all Parlux products, especially the brand new mini-hairdryer Parlux Elysium®, the hair straighteners Parlux Setra® and the curling iron Parlux Evolis®.
These are, as usual for the famous ‘Made in Italy’ brand, ultra-performing and always reliable appliances, necessary in the profession of any hairdresser.
The new hairdryer is extremely small, lightweight and powerful (2300 watt), with a digital interface (it’s possible to choose 3 speeds and 3 temperatures, which allow to select op to 9 different combination of heat), in addition, the on/off button and the memory function allow the user to find the last setting set for quick and immediate use. Parlux ELYSIUM® is equipped with the patended twisting cable (STC Special Twisting Cable) and the Air Ionizer Tech system (negative ion emission). It also ha as a new sponge filter which is washable and replaceble, for a quick and easy maintanance.
Extremely curious and interested in discovering the potential of the new Parlux products, visitors of the Cosmoprof 2025, in a dedicated corner of the stand in hall 33, could directly test both the Parlux Elysium® hairdryer and, above all, the hair straightener Parlux Setra® and the curling iron Parlux Evolis®, indispensable tools for creating the trendiest hairstyles of the season.
The new Parlux straighteners and irons are equipped with the innovative accelerometer, a device that activates the “Low Power Mode” (after 5 minutes of not using the appliance, the temperature is reduced without switching it off, to be reactivated when the tool is restarted, allowing greater energy savings and more safety in use) and a special plasma coating, which makes the surfaces smooth and gives them anti-adhesive and anti-friction properties for amazing results on customers' hair, always shiny and silky.
Animations and activities demonstrating the practical use of these new appliances - organised by the Threedom styling group, at the Parlux stand in Hall 35 - met with the approval of the specialised public, who once again appreciated their technical features and the real possibilities for development and creativity at their respective salons. In addition to their technological and construction qualities, the many coloured versions of the new Parlux 2025s can provide an additional breath of fresh air and cheerfulness and are well suited to any salon décor.
The three new Parlux products reflect, as always, the philosophy of the Italian company that for over 45 years has been guaranteeing and ensuring reliable, quality products to every professional or demanding consumer, both in Italy and abroad.
