News from Colombia and Brazil
Parlux, an Italian brand always at the forefront of international hair & beauty events, presented, in two different, important sector events in Colombia and Brazil, its most recent hairdryer Parlux 385 PowerLight® as well as the silencer, Parlux Melody silencer, the flagship among the innovative accessories to improve the work of hairdressers.
Belleza y Salud, 14th edition, held in Bogota from 19 to 23 August, hosted a pleasant stand by Beauty Accessories, a Colombian distributor, where the new colourful Parlux hairdryers, including the new 2015 version, Parlux 385 PowerLight® Lightgold, attracted interest and success among the approximately 50,000 professionals who visited during the five days of the event.
The same success also occurred in Brazil, where from 5 to 8 September, one of the most popular events in the beauty world, Beauty Fair in San Paolo, once again saw Parlux products as protagonists of the international scene in the field of professional hairdryers.
The Brazilian event, held at the Expo Center Norte in Sao Paulo, has been a regular event for 11 years for all those in South America who work in beauty-related professions, such as hair, hand and nail care, aesthetics and spa, and make-up.
Cemel, Parlux distributor for Brazil, organized for the occasion a large stand focused on the presentation of the new Parlux 385 PowerLight® LightGold and the Parlux Melody Silencer, a popular accessory, now indispensable in any salon, because it reduces the noise of the hairdryer in operation by 47%, thus making the salon itself much quieter.
