This year too, the Italian company sponsored the London event
The Alternative Hair Show has also become, for all hairstyling professionals, an unmissable event in the panorama of international events scheduled during the year. Even more so because it is a charity event, conceived some time ago and always organized by Tony and Maggie Rizzo, this year has reached its 34th edition. “ Fighting Leukamia ” in fact, supports Leukemia patients - especially children and their families -.
“Odissey”, the event show staged last October 16 at the Royal Albert Hall in London, thrilled the audience by presenting the most elaborate artistic hairdressing creations by the most famous hair stylists of the moment, coming from different countries.
For the fifth consecutive year, PARLUX, internationally known brand and synonymous with quality professional hairdryers, has once again sponsored the event together with other important brands, highlighting once again its commitment to social and charitable causes.
Without a doubt, the new hair dryers presented to the large audience of the Alternative Hair show also through an attractive video and present on the stage in the hands of the stylists at work, have aroused great interest as they are modern, technologically advanced and indispensable work tools to best express the creativity of each individual hairdresser.
