Even during this important Russian trade fair, the new Italian hairdryer confirms itself as an excellent professional appliance
A large audience of professionals from the world of hair & beauty characterised the intense days of the Russian event, held in Moscow at the Crocus Expo Center from 26 to 29 October.
Intense because it is full of meetings, appointments, seminars and live shows that the many professionals visiting prefer not to miss because it is an opportunity to update themselves on new products and work techniques. Among these, there are also numerous training and learning moments organized by the Parlux Russia distributor, Messrs. Galser, at the stand PARLUX , where important stylists took turns on stage to show the effectiveness of the new hairdryer Parlux ADVANCE ® on their personal hair fashion proposals for autumn winter 2016-2017.
The Italian hairstylist Fulvio Furcas and the famous Italian stylists, George Kot and Alexander Kazarinov during their performances highlighted the power and lightness of this hairdryer which, thanks to its innovative, powerful K-Lamination motor, allows perfect and very fast drying. Due to these technical characteristics, it does not tire the operator's arm, is silent and incorporates a device that emits negative ions, thus allowing for styling with shiny, soft and brilliant hair.
The corner is very lively PARLUX at the stand, always very crowded thanks to nice initiatives that involved the public present. From questions on PARLUX and its history, its previous hair dryer models and the use of the innovative accessory Parlux Melody Silencer, to the invitation to go on stage, test the new hairdryer and with it, quickly create a personal hairstyle and finally, take some funny selfies with the image man PARLUX.
The participation PARLUX at this fair, has confirmed once again that Russian and non-Russian professionals in the sector are particularly fond of the products of the Italian brand and that its new Parlux ADVANCE ® it turns out to be a best seller just a few months after its presentation on that market.
