Parlux stand and new products available to visitors
On November 17-18, the Pala Alpitour in Turin hosted a major event, entirely dedicated to hairdressers and the world of hairstyling . The event, now in its tenth edition and organized by Bologna Fiere Cosmoprof, saw the direct participation of many of the most famous Italian and foreign hairstylists who performed in numerous live shows to present some of their most beautiful hair fashion creations and thus show off all their talent. Real hair fashion and trendy hair styling shows performed according to the most diverse techniques, enlivened the meetings scheduled at ON HAIR 2019.
The public, mainly professionals and operators in the sector, also appreciated the commercial section and was able to discover new products and services for the profession offered by the best companies in the hair & beauty sector. Parlux, well-known brand in the sector , famous above all for its quality professional hairdryers, welcomed visitors to stand no. 57 where it was possible to view and test the many models of the Parlux range; in particular the new hairdryers Parlux ALYON ® and Parlux 3200 ® Plus , already a best seller all over the world, thanks to the special technical features specifically designed for professional use, they offer: lightness, power, ideal size of the appliance, excellent balance and new devices, such as the Air Ionizer Tech (negative ions) and the HFS (Hair Free system – which captures and retains the hair keeping the hairdryer cleaner and more efficient)
Among the many meetings, seminars and hair fashion shows on the stage of ON HAIR, the one proposed by the well-known Turin hairstylist Mario Firriolo and his artistic team, testimonials Parlux , with original hair fashion creations made exclusively with the help of hair dryers Parlux ALYON ®.
