Parlux at Cosmoprof 2012 - Bologna

At Cosmoprof 2012, presented three novelty products

The well-known, international exibition in Bologna is always the best showcase where presenting any novelty in the hair industry. As in the past, Parlux showed for the first time on that occasion, their three new hairdryers:

Parlux 3800 Eco-friendly, white color

Best seller model  and winner of many Awards as “Best Accessory” in many different countries, is now produced in a new version WHITE color, nowadays trendy nuance in addition to the other five colors already available.

Modern, technological and above all Eco-friendly, it is designed taking care of the environment and of the health of users and customers. (recyclable raw materials containing no toxic substances, ozono free, energy savings, very low noise)

This model is devoted to the most demanding hairstylist thanks to the ideal measures and its high power motor which allows very quick drying. The negative ions device and the inner silencer complete the already interesting performances  of the hairdryer.

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Parlux 1800 Eco-friendly

A simple, practical, high performing, energy savings dryer.

It is especially devoted to all hairdryers sensitive to the protection of the environment and sustainable development. It is the model which shows the best eco-compatibility ratio.

All these Parlux Eco-friendly products are easily recognizable for:

• Energy saving
• Production with recyclable raw materials and no toxic substances
• Packaging and promotional materials made out of biodegradable recycled paper.

Superturbo HP

It is the most powerful professional tool (2400 Watt), realized by the frame of another famous Parlux hairdryer, the Parlux 2600. It was created to satisfy the hairstyling needs of professionals working in special zones where treating strong, resistant hair such as the ethnical one.

Parlux attendance at Cosmoprof 2012 ended with the usual, smart gala dinner to which took part many foreign distributors who work at the development of the famous Italian brand by their respective countries.  For them, an annual meeting occasion to see each others and exchange opinions about the hair world market.