As you may have noticed on our social pages, in recent days, a new communication campaign has been released that has also been conveyed in the most important newspapers in our sector.
The campaign, created with the aim of celebrating our mission and our history, inaugurates a long path of innovations that lies before us. It was conceived to remind us that our reputation, built and consolidated over the years, is based on reliability, continuity and solidity. Parlux is there, generation after generation.
We were there yesterday, we are there today and we will be there tomorrow.
Yesterday, today, especially tomorrow.
The campaign, released in several versions, features a series of busy hands passing around a Parlux Alyon ® , the professional hairdryer born from years of experience and designed to offer the highest level of performance, lightness, durability and usability.
The hands portrayed are of professional hairdressers and have different origins, ages and characteristics to represent the vast public of professionals who have always followed us, because for over 40 years we have worked alongside them to create top-quality hair dryers capable of guaranteeing the best performance in the salon and giving professional results to loyal customers, who do not give up perfect styling and who want something more.
So keep following us, because this 2022 full of news has just begun.
