Parlux hair dryers at the centre of hairdressers' interest
During one of the most anticipated annual events in the hairstyling sector, there was an air of sincere optimism, with an exceptional participation of exhibitors and an audience of professionals in the sector.
Salon Intl. has always been a fixed and essential event for those who work in the world of hairdressing, both to discover all the latest product/service innovations, and to learn about and learn all the trendiest creations of the moment through the numerous hair fashion shows scheduled.
A fixed destination for British hairstylists and beyond, the Parlux stand, organised by Hair Tools, the distributor for Great Britain, which this year was particularly dedicated to the new 2022 hairdryer, Parlux DIGITALYON ® , the first hairdryer with a professional digital motor from the famous Italian company.
A positive consequence of digital research and technology, this model, with its exceptional lightness, power and excellent balance, allows for extremely easy and fast drying for perfect hairstyling services, to be carried out in short times and which, at the same time, can safeguard the operator's health (avoiding annoying arm and shoulder pain).
Powerful (2400 Watt) and silent, this hairdryer contains an innovative digital motor with a longer life and a new “wave” resistance, ergonomic handle and optimal balance, “anti-heat” front body, the now indispensable technologies, the ionic and ceramic “Air Ionizer Tech” and the “HFS – Hair Free system” hair capture system, a newly designed “SLIM” nozzle, with a straightener effect that improves and speeds up the “straightening” work of the hair, making it shiny and soft more quickly. Furthermore, the filter is completely redesigned and its body, with a modern design and prismatic shape, enriched with silver powder paint, which provides the “Antibacterial” treatment.
The new Parlux DIGITALYON ® It is available in two different colours, Silver and Anthracite, which denote its “digital” character and two different versions:
- “Standard”, with two nozzles (standard and slim)
- “Pack” Parlux DIGITALYON ® + MagicSense ® diffuser, included in the package the revolutionary diffuser for natural drying of curly hair
Parlux , in addition to providing quality professional equipment to professionals in the sector for over 40 years - always in step with the times and able to satisfy the needs of the most demanding hairdressers - supports some associations, non-profit organizations and events with charitable purposes. For this reason, for Parlux it is also a "must" to sponsor (for about 10 years!) the famous charity event against childhood leukemia "Alternative Hair Show", created some time ago by Tony Rizzo and his wife Maggie to remember their firstborn, who passed away precisely because of leukemia.
The hair show, which took place on Sunday 9 October at the Troxy Theatre in London , saw internationally renowned stylists as protagonists, who, in the creations presented, expressed all their imagination and creativity.
