Parlux is a historic brand, a company producing professional hair dryers founded in Milan in 1977. Let's discover the innovation and technology behind this brand and where to buy Parlux hair dryers near you.
We welcome you to the world of Parlux, one of the leading brands in the world of high quality hair dryers. The history of Parlux It began in the 70s in Milan , when the founder Paul Parodi decided to capitalize on his experience acquired in the hairdressing sector. After years of research and development, in 1978 the first Parlux hairdryer was produced with cutting-edge technology, which still today represents the flagship of the Milanese brand's range.
Buying a Parlux hairdryer means choosing the quality and innovation that only a leading brand like this can offer. Are you ready to discover everything there is to know about the history of the brand and the technology of the products?
- The history of the Milanese brand
- Where to buy a Parlux hair dryer in Milan and throughout Italy?
- The quality of our products
- Made in Italy
An innovative brand since its foundation in Milan
It was 1977 when Paolo Parodi, future CEO and founder of Parlux, had a revolutionary idea. At that time all the hair dryers on the market were made of metal, a heavy material. After careful research, the newly founded Parlux company launched the first plastic hair dryer . At the beginning the road was uphill, Parodi testifies, because hairdressers and professionals in the hair-style sector did not immediately understand the advantages of a plastic hair dryer. After a short time, however, not only was the innovation widely accepted, but emulated by all major hair dryer manufacturers worldwide . The hair dryers on the market today are all made of plastic.
The growth of the Parlux brand from Milan to the world
Over the years, Parlux has evolved more and more. In 1985, the Milanese company developed a new way of holding the hairdryer, with the creation of the lightweight and ergonomic Parlux Superturbo 2000.
The inauguration of the an internal laboratory and a quality control room of products, where hair dryers, straighteners and other accessories are tested through robots that simulate the use that will be made of them in the salon. The goal is to constantly monitor the real functioning of the devices to improve their performance.
Today the company is constantly evolving thanks also to the introduction of a professional digital engine with the new Parlux Digitalyon . This engine allows for greater lightness and power as well as a duration and silence never seen before.
Where to buy a Parlux hair dryer near you?
If you are looking for a Parlux hair dryer in Milan or in the city closest to you, you can find our products at numerous retailers, both online and in physical stores, where you can find interesting offers and promotions.
To find the hair dryer dealer closest to you you can visit the dedicated page : by filling out the contact form you will immediately receive the list of all the nearest retailers.
The qualities of Parlux hair dryers
Thanks to continuous research and innovation in the field of electronics and hair dryer technology, Parlux is recognized internationally as one of the leading brands in the sector of high-quality professional hair dryers. Our commitment to research and development has led to the creation of increasingly high-performance and innovative models, equipped with cutting-edge technologies such as the Ceramic and Ionic Technology , which guarantees delicate drying, respecting the hair structure.
In addition, some models are equipped with HFS system , an exceptional device integrated into the hairdryer that traps fallen hair, keeping the appliance cleaner and protecting its functioning over time.
Parlux hair dryers guarantee a long life and are light and ergonomic.
From Milan to the world, the quality of Made-in-Italy hair dryers
The features we have talked about are guaranteed by an all-Italian production. Made-in-Italy hair dryers have become a symbol of excellence and quality throughout the world. Thanks to its tradition of craftsmanship, design and innovation, Parlux has managed to create hair dryers that meet the needs of every type of hair and every customer.
All Parlux models are:
- CE certificates;
- compliant with stringent international standards on electrical safety;
- equipped with technologies specifically designed to promote fast and professional drying that does not damage the hair;
- ergonomic and lightweight so that professionals can hold them for many hours;
- low energy consumption and noise pollution.
Discover Parlux hair dryer dealers in Milan and throughout Italy!
