The international trade fair year that always includes PARLUX as a reference brand for the professional hairdressing accessories sector in many international trade fairs around the world, began with a Spanish event.
STS Beauty Barcelona, a young event for the hair world, this year in its 4th edition, held from 13 to 15 February at the International Congress Centre of the Catalan capital, recorded an interesting number of professional visitors and among them, several students of professional schools for hairdressers and beauticians.
Aspiring hair stylists who have learned techniques, tricks and new products for the future of their profession; particular attention has been paid to hair dryers as indispensable work companions of any hairdresser.
An almost obligatory stop was the PARLUX stand, organised by the local distributor, Fama Fabrè, which welcomed visitors with large images and “touchable” examples of the latest model, the Parlux 385 PowerLight®LightGold, modern, powerful and lightweight: a true touch of lightness – as the slogan for this specific hairdryer says.
Previous PARLUX hairdryer models could also be tested - with and without the innovative Melody Silencer accessory - tools that are always efficient and designed for purely professional use and with the quality that distinguishes all PARLUX products, also highly appreciated in Spain.
