The Asian market of hair professionals witnessed the presentation of the Parlux 385 PowerLight® LightGold hairdryer, which took place during the 20th edition of Cosmoprof Asia 2015 in Hong Kong, from 11 to 13 November.
The young stylist Kent Wong, at the Parlux stand organized by the distributor for China and Hong Kong - Renovo Essentials - with his stylistic performances, highlighted once again the technical characteristics of the latest Parlux hairdryer: power and lightness, ideal size for hairdressers, modern and ergonomic design, Ceramic & Ionic system, Eco-Friendly production materials, multiple colored versions.
This appliance is very popular with hairdressers because it fully satisfies their professional needs, especially those who regularly treat thick and difficult hair, as often happens with Asian customers. Extremely fast and effective drying shortens the time dedicated to styling, allowing the hairstylist to best express his creativity in the shortest possible time.
Cosmoprof Asia has been an important event for many years not only for companies and operators in the beauty world of Asian countries, but also and above all for numerous European and Italian brands. Among them, without a doubt Parlux, a reference brand "made in Italy" for quality professional appliances dedicated to hairdressers that, also on this occasion, has received the approval of loyal and potential customers in the Middle East area of the world.
