The famous Italian professional brand is also highly appreciated in the fashion world!
The event, part of Milan Fashion Week, proved to be a success for hairstylists, fashion addicts and journalists
The first edition of this unique Milanese event created by Gabriella Chiarappa, fashion manager of “Le Salon de la Mode”, in collaboration with the Vogue Parrucchieri salon in C.so Buenos Aires, Milan, took place last September 18th at this elegant salon in Milan and saw the participation of numerous exponents of the world of beauty-hairdressing, fashion and specialized journalism, as well as fashion bloggers and influencers.
Obviously, the “hair dryer” object was the celebrated protagonist of the party.
What other could be the best hair dryer, if not the Parlux ALYON, the latest generation, technologically advanced professional hairdryer, most loved by hairdressers? All the workstations in the salon where this event took place are equipped with hairdryers Parlux ALYON , a model used daily by all operators.
Parlux, “made in Italy” brand, leader in the sector, was the official partner of the event and adorned the location of the 1st Phon Party with its colorful hairdryers and various promotional materials.
The guests, by personal invitation only, took nice selfies with Parlux, while the most original hairstyle, created by HeLLeR Gratitude, hairstylist and influencer with more than 30 thousand followers on Instagram, was awarded with a beautiful PARLUX ALYON jade color, (shade of the year 2019).
DJ set with lounge music and the presence of qualified guests from the world of fashion and journalism including the well-known Irene Pivetti completed this truly glamorous evening.
