During the 2015 edition of the most important American beauty fair, the International Beauty Show, held in New York at the Javits Convention Center on March 8-10, the large exhibition space of Parlux could not be missed, a highly prestigious Italian brand synonymous with quality professional appliances for the huge audience of American professionals in the sector.
The slogan coined for the occasion and which attracted many visitors to the Parlux stand was: “The power to perform professionally” to indicate the fact that only thanks to the qualitative performance of Parlux hair dryers is it possible to create perfect and highly professional hairstyles. These “made in Italy” hair dryers are therefore excellent allies of the creativity and professionalism of overseas hairdressers.
