The new technical features of this model have been highly appreciated by the public and by professionals in the sector
The 14th edition of the event that annually celebrates the world of beauty in Brazil at 360° took place at the Expo Center Norte exhibition center in São Paulo from 8 to 11 September 2018.
With 500 stands and more than 1000 internationally renowned brands represented for the various product sectors involved - from aesthetics, to cosmetics to hairdressing - and 180 thousand visitors, Beauty Fair is undoubtedly a very important showcase for producers, distributors and exhibitors interested in the South American markets.
As is now customary, Parlux exhibited its famous products in a large stand organized by CEMEL, distributor for Brazil, and took advantage of this unmissable opportunity to present in grand style its new 2018 professional hairdryer: Parlux ALYON ® . An exceptional modern ultra-technological work tool for hairdressers and others, characterised by an innovative powerful and ultra-light motor (K Advance Plus ® ) for effective and very fast drying and by two new systems at the service of of efficiency and reliability : the “hair catcher” system HFS, or Hair Free system, (patent pending) and the ionic device Air Ionizer Tech , now indispensable in quality hair dryers for obtaining soft and shiny hair on every occasion.
At the stand itself, practical demonstrations of the use of this hairdryer by some Brazilian hair stylists and a very popular Parlux corner , where fans, customers, visitors and operators in the sector were able to take a nice selfie holding the Parlux ALYON ® in the favorite colored version (this hairdryer is available in 8 different trendy colors) which was then posted on the most popular Brazilian social networks.
