The 18th edition of Cosmoprof Asia, the most important event in the cosmetics and beauty sector in the Asia Pacific area, took place last November at the Hong Kong Convention and Exhibition Centre.
For several years this fair, which sees the participation of exhibitors from the East Asian regions but also and above all from American and Western companies, has become an unmissable event and a meeting place to establish commercial relationships in that area of the world.
For Parlux, through its distributor Renovo, Inc., it was an excellent opportunity to introduce to the Asian market its most modern hairdryer, the Parlux 385 PowerLight®", which since its launch on the market last spring, has achieved considerable success in every country.
Here too, the professional operators in those areas immediately understood that the new Parlux hairdryer is truly exceptional as its extreme lightness and high power, combined with its other extremely professional technical features - ideal size, ergonomics, balance, eco-sustainability, energy saving, etc. make it the appliance par excellence to always use effectively in the salon.
