Parlux sponsor dell’ALTERNATIVE HAIR SHOW 2017: l’evento londinese ha celebrato quest’anno la 35^ edizione

PARLUX among the sponsors of the Alternative Hair show 2017

The Parlux ADVANCE® hairdryer, the perfect ally of hairstylists on the platform

The famous charity event, conceived and always organized by Tony and Maggie Rizzo, in favor of “ Fighting Leukamia ”, an organization that supports leukemia patients - especially children and their families - has reached its 35th edition this year and has now become, for all hairstyling professionals, an unmissable event in the panorama of international events in the sector.

“Utopia”, the event show that took place last October 15th at the Royal Albert Hall in London, presented many artistic hairdressing creations by the most famous hairdressers from different countries and once again thrilled the audience.

PARLUX, international brand synonymous with quality professional hairdryers, the only Italian sponsor among many other important brands, has also confirmed in this case its commitment to social and charitable causes.

The innovative hair dryer Parlux ADVANCE presented on the occasion, through an explanatory video and at work, in the hands of hairstylists, backstage and on the stage, it has always proved to be up to professional expectations and the ideal tool to best express everyone's creativity.