Efficient and versatile devices for any hair beauty salon in the whole world
An unusual and artistic stand characterized the presence last October Parlux at the InterCHARM exhibition, held at the Crocus Expo exhibition center in Moscow from 23 to 26 October 2019.
The theme that the artist wanted to propose, adorning the walls of the stand itself, was to represent creativity and that sort of artistic streak that every hairdresser ultimately possesses and expresses by creating his or her hairstyles. Therefore, personal flair and creativity but also and obviously, trichological products, efficient and quality devices/accessories that can make any hairstyle a truly special “work”.
The hair dryers Parlux for example, a reference brand for over forty years on the international market, they are the ideal allies of the most qualified professionals in the world of hairstyling, thanks to their specific technical characteristics specially designed for professional use.
The model Parlux ALYON ® in particular, presented at INTERCHARM Moscow, is a true concentration of technology at the service of the hairdresser; powerful and very light, (innovative K-ADVANCE PLUS® motor) well balanced and with ideal dimensions, long-lasting (3000 hours!), it includes two exclusive systems that allow perfect and very fast drying: the Air Ionizer Tech, (ionic technology) or a device that emits negative ions - now essential to always obtain shiny and soft hair - and the HFS (Hair Free System) that captures and retains the hair during operation and makes the hairdryer efficient and clean for a long time.
At this edition of Intercharm, several examples of hair dryers were on display, ready for a quick on-site handling test. Parlux ALYON in the various colours available ( as many as 9 different versions colors available); the tests carried out by visitors met their expectations, especially with regard to the real power and lightness of this ultra-professional model, strictly “Made in Italy”.
