Many journalists and influencers present at the event organized by Parlux at the eclectic Milanese salon Orea Malià.
A few days before the opening of the most important world fair in the beauty industry, Parlux organized a preview event at the Orea Malià salon in via Marghera in Milan, a unique and special occasion to present to communication operators the Parlux news of 2019, with dedicated beauty sessions created with Parlux products.
Parlux ALYON® , a colourful concentrate of power and perfection in both professional and personal drying, is introduced in colouring Jade , the trendy shade with a thousand nuances that is very popular with fans of Parlux products and beyond.
Parlux 3200® PLUS is the technological restyling of the historic best seller Parlux 3200®. This technical-stylistic revision will be able to fully satisfy the most demanding professionals thanks to the 1,900 watt power associated with a new suction concept , capable of guaranteeing greater silence and more powerful and faster drying.
The participants at the event also had the opportunity to try the new virtual reality game “Shootenstyle” in which the protagonist is Parlux ALYON®.
See you at Cosmoprof Bologna!
