Among the most representative brands in the sector, Parlux , a brand that is synonymous with quality professional hair dryers, known throughout the world and on the market for over 40 years. At ExpoBelleza Colombia, Parlux and its local distributor Salonstore, set up a large stand whose protagonists were the Parlux Alyon ® hairdryers and Digitalyon ® , both best-selling models from the Italian company.
The technical-stylistic performances, carried out strictly with the aid of Parlux Digitalyon ® hair dryers, also attracted great public interest and success. by a Colombian stylist at work in a section of the Parlux stand.
Entirely produced in Italy, these hairdryers have technical features specifically dedicated to professional use: among these, the lightness, power, silence, balance, reliability over time, durability and the Air Ionizer Tech systems (for the optimal emission of negative ions and the elimination of static electricity) and HFS – Hair Free System (hair capture system) stand out.
Last but not least, for the Parlux Digitalyon ® model, a new generation digital motor for further improved performance in terms of power, heat and speed of drying times.
Innovation, technology and quality, but also design, are the most attractive Parlux features for those who use hairdryers daily all over the world, even in South America!
