Great presentation of Parlux hair dryers and the brand new silencer Melody Silencer at the INTERCHARM fair in Moscow, which took place last April.
For the first time in Russia, the stand of the Moscow distributor Galser, part of which was conveniently transformed into a live platform with technical demonstrations, cuts, styles and fashion trends, was the crowded destination of numerous hairdressers who, very interested, stopped for a long time to see in action and “touch with their own hands” the Parlux 3800 Eco-friendly hairdryer and, above all, the revolutionary product by Parlux : the brand new Melody Silencer .
As is now known, an accessory with advanced design and technology, lightweight and very easy to install that, applied to any Parlux hairdryer , significantly reduces the noise in the salon. On the stage, Fulvio Furcas , a Milanese stylist who has already been a protagonist of many hair fashion events and shows in Italy and abroad, animated, during the three days of Intercharm, these demonstrations and presentations on the use of both the hairdryer and the silencer itself. Some professionals in the sector were also invited to work with Furcas himself and really try out the effectiveness of a unique accessory, never made and used before. Unusual, but interesting and truly appreciated by visitors, there was also a lottery dedicated to operators in the sector who bought a Parlux hairdryer at the fair and who, by filling out a special form, participated, at the end of each day of the fair, in the drawing for Melody Silencer silencers . These new, fun initiatives complete the offer of quality professional products, always at the forefront, specifically designed to improve daily work in the salon and therefore protect the health of hairdressers and customers while simultaneously protecting the environment and sustainable development, according to the Parlux philosophy , now known in more than 60 countries around the world.
