Three days to discover new products, trends and innovations from the international community of the hair & beauty world
The Hong Kong Convention & Exhibition Centre hosted the beauty industry event from 15-17 November. CosmoPack Asia also took place almost simultaneously but at the Asia World Expo.
This 26th edition of Cosmoprof Asia attracted many visitors, looking for the most innovative products and services in the beauty and hairstyling industry (cosmetics, hair care, make-up, nails and accessories) and for commercial contacts with important specialized operators in that area of the world.
Parlux, always present at this international event through Renovo Essentials, distributor for China and Hong Kong, was characterized by the presentation of its most modern and innovative hairdryer: the Parlux DIGITALYON® .
This is the first of the Parlux range with a digital motor, whose most obvious technical features are its extreme power and lightness and its small size. The innovative digital motor makes the hairdryer extremely powerful and light and allows for silent and very fast drying. Among the other technological features of this hairdryer, without a doubt, are the systems "AIR IONIZER TECH ", which emits negative ions eliminating static electricity and making the hair softer and shinier, the HFS ( Hair Free System ), the exclusive integrated device that, placed on the hairdryer's suction, retains and collects hair, keeping the appliance cleaner, preserving its efficiency and operability over time. Finally, the Anti-bacterial treatment of its body, obtained from a special silver powder coating.
There is also a new “SLIM” nozzle for perfect, even more effective drying and a newly designed patented filter. The colored versions of the Parlux DIGITALYON ® , from the traditional Glitter Grey to the Blue, Silver, Anthracite versions are suitable for any furnishing need in the salon .
The Cosmo Onstage area of Cosmoprof Asia - product demonstrations, real shows, as well as live shows and educational sessions on the latest hairstyling trends - featured internationally renowned hair designers who performed cutting and styling performances masterfully but above all with the help of high-quality hair dryers such as Parlux hair dryers. A leading brand in the sector for more than 45 years and known throughout the world!
