Back in Bologna, great success for Parlux, whose protagonists this year were the two brand new models Parlux ETHOS ® and Parlux ELYSIUM ®
The new born at home Parlux are the result of long experience (in the sector for over 40 years) and numerous researches in order to obtain increasingly efficient hair dryers for complete customer satisfaction. In fact, all Parlux professional hair dryers are characterized by their power and lightness, reliability, ergonomics, balance and silence.
In particular, Parlux ETHOS ® and Parlux ELYSIUM ®, both feature professional digital motors. They are lightweight hair dryers with a power of 2300 watts. Equipped with 3 speeds and 3 temperatures, which allow you to select 9 combinations, to find the performance of the most loved Parlux and adapt drying to the needs of the professional with precision and ease.
An important absolute novelty present in both models Parlux it is the revolutionary patented 360° rotating cable (STC Special Twisting Cable) which allows complete freedom of movement at all times during styling.
Another peculiarity present in the new models Parlux is the new on/off button. Furthermore, thanks to the memory function, when you turn it on you can find the last setting for quick and immediate use. Finally, they are also equipped with the Air Ionizer Tech system (negative ion emission), the HFS (hair capture system) and the anti-heating front body, features already consolidated in previous Parlux models.
Parlux ETHOS ® and Parlux ELYSIUM ® , They are particularly suitable for intensive use in the salon and for any occasion in which the professional wants to express all his creativity. (backstage - hair fashion shows, hairstyling competitions, demonstrations and events). Available in seven different trendy shades: Matt White, Fuchsia, Lilac, Galaxy Blue, Copper, Titanium, Black.
Parlux ELYSIUM ® will be available from the end of 2024, while Parlux ETHOS ® It is already on the market, both in the “Pack” version, i.e. a hairdryer complete with diffuser – and in the standard version, with two nozzles (one classic and one SLIM for perfectly straight hair).
During Cosmoprof Worldwide 2024, visitors tried the model directly Parlux ETHOS ® also through the performances of the stylistic group Threedom who created very fast, effective and super trendy stylings.
The social corner is also engaging Parlux thanks to the nice photographs taken by the public during the visit to the institutional stand and by releasing Polaroid snapshots with the digital copy on the visitor's mobile phone to be able to share it on their social channels by tagging @parlux_italia.
