Even in the Far East, this modern device has become a bestseller
The Hong Kong Convention & Exhibition Center hosted the new 2017 edition of Cosmoprof Asia, the most important event in the “Beauty & Hair” sector in the Asia Pacific area, from 15 to 17 November, registering the participation of a significant number of exhibitors and professional visitors from various Asian countries and beyond!
The presence of European and Italian exhibitors in particular was impressive.
PARLUX , an Italian brand highly appreciated for its high-quality professional hair dryers, stood out with a stand featuring the grand presentation of the Parlux ADVANCE® hair dryer in the many coloured versions available.
This model, already known and sold in various countries around the world, is a concentration of technology, at the service of any hairdresser; its new K-ADVANCE® motor guarantees extreme power and lightness and allows the perfect execution of quick and effective drying as well as very personal hairstyles.
The importance of the news has also aroused the interest of the local press, of which the magazine “DISCONNECT” has published a dedicated editorial.
