The mega event at the Frankfurt fair, which featured everything that revolves around the world of hair - cosmetics, accessories, equipment, salon furnishings, - as well as numerous live hair fashion shows about the latest trends and styles of the moment, - in the exhibition spaces of Hair & Beauty, was enriched, after 14 years of absence from Germany, by the Hairdressing World Championship, or the world championship of Hairdressing, organized by OMC.
This international event attracted around 1300 participants from 50 different countries, all competing for the coveted prizes in the various categories.
It is interesting to note that almost all of the competitors, coming for example from Russia, China, Poland, Germany, Norway, the United States and Italy - just to name a few nations - competed and proposed their own hairstyle, working exclusively with a hairdryer. PARLUX . Various models chosen, from Parlux 3200 to the Parlux 3800 to the Parlux 3500 until Parlux 385 PowerLight ® , almost all with the new PARLUX silencer, which reduces sound waves in the salon by 45%.
Why are these famous “made in Italy” hair dryers among the most used during international competitions? It is easy to understand that the power of the innovative K-Lamination motors of PARLUX hair dryers, their lightness and ease of handling and therefore their reliability and drying speed, possible only with these devices, are fundamental characteristics in competition, on which hairdressers prefer not to take risks.
PARLUX is therefore the most appreciated and used brand internationally, both by current stylists of the best salons and by aspiring new hairstylists of the future!
