Parlux products are sought-after professional tools throughout Latin America
The most important cosmetics, aesthetics and hairdressing fair for Mexico and the countries of Central and Latin America took place at the Banamex exhibition center in Mexico City on October 28-29-30.
With more than 800 exhibition stands and approximately 80 thousand visitors during the three days of the event, Expo Beauty Show represents every year the ideal meeting place for all professionals of the beauty sectors involved, coming from different Mexican cities and neighboring countries.
As usual, multiple training courses, hair fashion shows and educational workshops as well as live activities at the individual exhibitors' stands enliven this always very crowded event.
Also at the big stand Parlux, whose “leitmotif” was the new hair dryer Parlux ALYON ® – the colorful devices on display and available for on-site testing – hairdressing and fashion hair trends sessions were held by some of the most famous Mexican hairstylists. This new professional hairdryer stands out for its power, lightness and durability (2250 Watts and 3000 hours of duration) and for two technological innovations that characterize it: the Air Ionizer Tech ( device that emits negative ions and makes hair soft and shiny) and the “hair capture” system HFS or the Hair Free system ( an innovative system that holds and collects hair while using the hairdryer , leaving it cleaner and more efficient)
What distinguished the participation of Parlux This fair also saw the assignment of a prestigious Award, delivered on October 29th during an official ceremony directly to Dr. Elisa Parodi, deputy general manager of Parlux.
This award is given every year (this is the 6th edition) to international brands and, therefore, to products that contribute to improving professions related to the beauty industry.
This further Award received from Parlux , in addition to the many others received over the years in various countries around the world, confirms once again that the quality and effectiveness of the devices Parlux , on the international market for over 40 years, are characteristics universally appreciated by professionals in the sector and beyond.
