“Always one step ahead” is the slogan of Cosmoprof North America, the US version of the well-established international event which in Bologna has already reached its 50th edition.
The three-day event dedicated to all-round beauty professionals, organized by Bologna Fiere in collaboration with The Professional Beauty Association, took place at the Mandalay Bay Convention Center in Las Vegas and featured the most prestigious and well-known brands in their respective product sectors (cosmetics, beauty products, hairdressing, related accessories, furnishings and nail care).
PARLUX, an internationally renowned brand especially for its quality professional hairdryers “made in Italy”, did not miss this appointment with its own stand and presented its vast range of Parlux ADVANCE ® appliances.
For PARLUX, also “always one step ahead” in the conception and creation of extremely professional and technological products that can help hairdressers to carry out their daily work in the best possible way, international trade fairs are an excellent opportunity to present their new products and meet the important international clientele.
On this occasion, great importance will also be given to the 40th anniversary of the Italian company, which in 2017 will be marketing its best-selling model Parlux ADVANCE ® in the “matt blue” version with the 40-year logo; a celebratory and limited version to commemorate the company anniversary, its production will in fact end at the end of December 2017.
