Negative Ion and Ceramic Technology
PARLUX study and research are always evolving to improve and renew the potential of its products.
Over the years, several technological innovations have been created, among which the most extraordinary, and which the modern professional hairdresser cannot do without, is the IONIC & CERAMIC system which has allowed for faster and better drying while protecting the hair. This sophisticated system is now an integral part of all the latest PARLUX hairdryers.
The combined features of the CERAMIC effect with the charge of NEGATIVE IONS allow the heat to be radiated directly inside the hair without drying the external structure. This new technology preserves the natural humidity of the hair making it shinier, softer and healthier.
The water droplets transform into micromolecules that are absorbed by the hair making it shiny, soft and healthy.