For the first time in Germany, a very pleasant Parlux stand, organised by the German distributor Fripack Medis, attracted the attention of hairdressers and specialist visitors to the famous Top Hair International in Duesseldorf, the mega show dedicated to the world of hairdressing and hair fashion (over 400 exhibitors!), very famous in Germany.
The colourful Parlux 385 PowerLight® hair dryers (with eight different coloured versions!) presented in a new, particularly elegant, illuminated and clearly displayed guise so they can be handled and tested, have attracted considerable interest from industry professionals who have immediately understood and appreciated the value of this specific model, which is particularly light and powerful - two fundamental characteristics that are highly appreciated by hairdressers.
The eco-sustainability of Parlux products (eco-friendly materials and packaging as well as energy-saving devices) marked with the Eco-Friendly logo has also impressed the German public, particularly sensitive to ecological issues.
Also notable success was that of the Parlux Melody Silencer, the innovative accessory designed and produced by the Milanese company which, when applied to any Parlux model, significantly reduces the noise of the hairdryer in operation.
A particularly lively event in which Parlux will not fail to participate in the future.
