PARLUX INCENTIVE 2017: INSIEME PER CELEBRARE UN GRANDE SUCCESSO COMUNE

The Parlux Italian distributors recently took part in a very special trip to Lisbon

Leisure and cultural growth for all participants

The city of Lisbon, its monuments and the main tourist attractions of the Portuguese capital were the destination of the incentive trip. PARLUX 2017 ; a trip that takes place regularly every two years brings together, in a pleasant weekend of leisure and mutual knowledge, all the best Italian distributors PARLUX.

A unique opportunity for all retailers PARLUX to meet again, possibly get to know each other and exchange opinions on their activities in the individual regions they belong to, on the distribution of products PARLUX and on the successes achieved over the years by its renowned hairdryers.

This year, the 40th anniversary of the company's foundation, this incentive trip has taken on a special meaning; recognition and gratitude for a brand that has become an icon over time, a symbol of quality among the indispensable tools for the world of hairdressing; a round of applause for the staff PARLUX and above all to the founder and current sole director of the company, Mr. Paolo Parodi, for having successfully led a brand now known throughout the world and at the top of the category, as well as to his daughter, Dr. Elisa Parodi who assists him in leading the company.

The pleasant and mild climate, the particular architecture of Lisbon, its neighborhoods, including the ancient Parque das Nações, its castle, as well as the famous Oceanarium, shaped like a floating ship, the excursions to the town of Sintra and its particular Medieval Royal Palace, as well as the stop at Cabo de Roca, a steep cliff overlooking the ocean - the westernmost point of Europe -, the picturesque villages of Cascais and Estoril, have positively impressed the participants who will always be able to remember this particular trip with pleasure .