The eighth edition of Beauty Fair , the 5th most important event in the world, held in San Paolo, Brazil from 8th to 11th September, once again saw the hairdryer as the protagonist PARLUX , as the main, sought-after work tool for successful salons in the large South American country.
The Italian brand is becoming increasingly popular and well-known in Brazil, through the regular publication of reviews in the best specialized and women's magazines and through the presentation of its products on the most important online sales sites in that country.
These same things happen in Colombia, where at the 11th edition of the Salud & Belleza exhibition in Bogota last August, PARLUX hair dryers, as usual, were among the most used in the live stages organized for the occasion, including a hair fashion show curated by Adriano Nepa, a famous Italian-Venezuelan stylist who showed all his artistic creations working with a hair dryer. Parlux 3800 Eco Friendly .
The technical characteristics of PARLUX hair dryers and in particular, those of its most modern hair dryer (powerful motor, fast and perfect drying, built-in silencer, lightness and excellent balance, ceramic effect with negative ion charge and last but not least, recycled raw materials and ecological and minimalist packaging - Eco Friendly, in fact) best represent the criteria of choice and preference of South American hairdressers.
