The official presentation of the new jewels from Parlux took place in Milan on March 5th, as a preview for the press. The Orea Malià salon in via Marghera, Milan, hosted the event.
A few days after the official presentation, during Cosmoprof Worldwide 2018 Bologna , During a fun event at the eclectic Orea Malia salon in Milan, the two new Parlux hairdryers were presented to the press: Parlux ALYON® a colourful concentrate of power and perfection in drying and Parlux ARDENT ®, the first hair dryer Parlux specifically dedicated to use in barber shops.
Accredited journalists were also able to learn more about the history, products and features of its professional hairdryers through a historical-informative tour with images and features of the various models ( from the the very first hair dryers made by the Milanese company, active since 1977), specially set up in the gallery of the highly original, large Milanese salon Orea Malià in via Marghera.
Dr. Elisa Parodi ( Deputy General Manager of Parlux) reaffirmed the commitment of Parlux (for over 40 years, a reference company for the sector and for many hairdressers throughout the world) to the design and creation of effective, reliable and long-lasting devices and tools that first of all improve the daily work of the hairdresser and can provide any end user with an impeccable result in terms of drying and the beauty of their hair.
