Cosmoprof Asia 2011 , the 16th edition of the most important event in the beauty sector which took place from 9 to 11 November at the Hong Kong Convention and Exhibition Centre Hong Kong, has seen growing success this year with an increase in the number of visitors and exhibitors, many of them from the West.
Precisely in the context of consolidating commercial relations with Asian partners and beyond, several European companies, leaders in the various sectors that the world of hairdressing includes, were present at Cosmoprof Asia , considering it an unmissable event in the second half of the year.
Among the most prestigious brands, PARLUX and the Chinese importer Joyful Qeen Trading , have attracted the attention of professional operators with the complete presentation of the vast range of hairdryers that the Milanese company produces and distributes in more than 60 countries around the world, including China.
For many years now PARLUX has been the Italian company most involved in a serious fight against the counterfeiting of its appliances, in most cases, coming from the Asian area.
Even on this occasion, all the models of its most famous hair dryers were on display. Parlux 2800 , Parlux 3200 Ceramic & Ionic up to those in the series Eco Friendly , Parlux 3800 And Parlux 3800 Flower Edition , as well as the new PARLUX 2011 product, namely the Melody Silencer , an accessory whose real effectiveness in the salon (significant reduction in the noise of the hairdryer in operation) was immediately well understood and appreciated also by professionals in the Asia Pacific area.
In the pictures, the stand PARLUX at Cosmoprof Asia 2011 and Paolo Parodi, sole director of PARLUX in the company of Mr. Andy Yp and Mrs. Linda of Joyful Queen Trading.
