The Parlux stands and products are always very popular and particularly appreciated.
The new advertising campaign of Parlux , “ Try it! Lightweight, powerful, reliable ”, has helped make the Parlux stands at Cosmoprof 2023 an even more obligatory destination, both for professionals who are already loyal to the Italian brand and for those who are new to the world of hairstyling.
The hair dryer Parlux Digitalyon ® , the latest addition to the vast range of professional hairdryers offered over the 45 years of activity of the Milanese company, was the focus of presentations, requests for information and practical tests. Without a doubt, this model represents the best that a hairdresser can have today to best carry out his profession.
Newly designed professional digital motor, lightness, power (2400 Watt), reliability, ergonomics, perfect balance and the exclusive Air Ionizer Tech systems ( for the optimisation of the emission of negative ions and therefore the elimination of static electricity ) and the HFS system ( Hair Free system – hair capture system to keep the appliance cleaner and more efficient in the long term). time ); all Parlux hairdryers are available in new and always current colored versions, suitable for any personal taste or salon decor.
The invitation to try their quality hair dryers was welcomed by visitors with great pleasure, also thanks to the stylists of the Threedom group, who already regularly participate in shows and style platforms in Italy and abroad and who animated some hair fashion shows at the Parlux stands, showing the most current fashion trends of the season. In these spaces, some visitors were also able to directly benefit from hairstyling services, carried out strictly with PARLUX Digitalyon ® hair dryers, by the same stylists of the group.
Also funny were the moments in which Italian and foreign “Parlux Lovers” posed and took selfies next to their most loved hairdryer, proving once again that this Italian hairdryer brand “ is probably the best hairdryer in the world… until the next Parlux!”.
