The Alternative Hair Show, one of the most important and prestigious charity events in the world of hairdressing, scheduled for next October in London, at the famous Royal Albert Hall, has reached its 30th edition this year.
Precisely to celebrate this important milestone and all the stylists who have characterized international hair fashion over the years, the main theme of his 2012 show (International Visionary show) will be “Legends”. All the hairstylists on the catwalk will have to take inspiration from it, proposing styles and hairstyles in memory of the “sacred monsters” of this profession. In particular, Vidal Sassoon, who passed away last May, will be commemorated.
Among the internationally renowned sponsor companies that have been supporting this charitable cause in favor of Leukaemia and Lymphoma Research for years, for which the founder, Tony Rizzo, has been committed since 1983, this year, for the first time, there is also an Italian company, Parlux.
The Milanese company, the only Italian sponsor, famous throughout the world for its quality hairdryers strictly “made in Italy”, has for some time been distinguished not only for the creation of professional “Eco-friendly” products, sensitive to ecological issues and environmental protection but now also for its commitment to supporting social solidarity.
