The products of this famous Italian brand have been distributed in Brazil for thirty years
During the 16th edition of the famous beauty fair, one of the most important in the sector in Brazil, held at the Expo Center Norte in San Paolo from 21 to 24 April, the official presentation of the new hair dryer Parlux ADVANCE ® .
The new Italian hairdryer immediately met with considerable success among professionals visiting the stand of the distributor for Brazil, Beauty Top, which on this occasion also celebrated its 30th year of activity in the distribution of articles and accessories for hairdressers.
An anniversary that joins the even more important one of the Italian manufacturer, which this year celebrates 40 years of activity, which began in 1977.
What better way to remember these prestigious achievements than with the presentation of a professional hair dryer totally new, technologically advanced, designed to improve the daily work of the hairdresser?
The Parlux ADVANCE ® in fact, fully satisfies all the needs of professionals, providing excellent performance; thanks to its innovative engine K- Advance® , lighter and very powerful, it is able to allow effective and very fast drying, it features an Ionic&Ceramic device, a modern and ergonomic design, optimal balance, it is very silent and is made with Eco-Friendly materials.
A must-see for visitors to HairBrasil 2017 is the stand PARLUX where it was possible to directly test the new “made in Italy” hairdryer and share experiences on the products PARLUX with some of the most famous Brazilian hairstylists.
Some of them, in fact, were the protagonists of a large poster displayed at the stand; photographed in their salons, they briefly expressed their opinions on the PARLUX hairdryers, which they have used over the last 30 years.
