This year, some Italian and foreign salons have created their Christmas tree with… colourful hair dryers PARLUX !
This is the case of Fulvio Furcas , a Milanese stylist whose salon in Sesto San Giovanni presents a Christmas tree with traditional Christmas decorations and… a hairdryer Parlux 3500 of various colors.
Original and exceptional initiative also carried out by Coiffure Valentino , a group of hairdressers who manage a dozen important salons in the city of Zurich and other famous Swiss locations.
In one of these shops in the centre of the Swiss capital, an enormous Christmas tree has been set up and is clearly visible in the large window, made with… the boxes containing the brand new hairdryer. “The Flower of Parlux” .
Just like an important salon in Argentina frequented by the most famous celebrities of the moment, the Elite Studio in San Isidro , this year set up a large Christmas tree made with hair dryer boxes. Parlux 3500 Supercompact .
The effect of these trees is truly surprising and, in addition to attracting the attention of passers-by and regular customers of the salon, it makes them ask for information, have them show themselves and then buy the professional hairdryer preferred by hairdressers - an unusual gift idea for the upcoming Christmas!.
“The impact on customers is also interesting,” say Furcas and Valentino, respectively, artistic directors of Furcas parrucchieri and Coiffure Valentino.
“We are asked about the hairdryer we use to dry their hair and customers are interested in the features of the device that allows us to create their favorite hairstyle very quickly and without damaging their hair.
A new way to beautify Christmas and increase sales!
