The Parlux 385 Powerlight® LightGold presented in Portugal

The famous trade exhibition Expocosmetica was held last April, from 25-27 at the Congress Centre of the Portuguese town of Porto; a tradeshow not to be missed by national and international professionals working in the beauty worlds.

Hair designers, representatives, distributors animated the halls and booths of national and foreign exhibitors searching for an innovative or “cult” product capable of improving their job and the services offered to their customers.

Parlux, the Italian world-known, appreciated trademark in the professional hairdressing field, never misses this event. On this occasion, they presented their most recent professional hairdryer: the Parlux 385 PowerLight® LightGold, the 2015 version.

Hairdressers love the main technical features of this model which were created to improve their everyday working life: - extreme power and lightness; silent and easy to handle; modern, ergonomic design; Ceramic & Ionic system (ceramic and negative ions to obtain health, shiny hair) Eco-Friendly production materials according to the Eco-Friendly Parlux philosophy. Production materials are obtained from recycled plastics with non-toxic paintings, ozone-free and energy saving and packaging made from recycling paper.