The new Parlux digital hairdryers at Cosmoprof Asia 2024

On this occasion, in Hong Kong, all the new product and fashion trends in the hair& beauty world.

Last 12th November  to 15th, The Convention & Exhibition Centre of the Asian metropolis hosted the 27th edition of Cosmoprof  Asia, the International trade exhibition bounding every year, producers, importers, distributors, dealers and professionals of the beauty industry coming from over 47 countries.

This edition of the fair was attended by about 2,500 exhibitors and more than 60,000 visitors, confirming it as an important crossroad for meetings, trade exchanges, partnerships and new business opportunities as well as discovering current trends for operators throughout Asia.

As usual, Parlux, brand leader in the quality hairdryer industry, presented its most recent and modern digital technology hairdryers, in particular the Parlux Digitalyon^® and Parlux Ethos^® models, at the stand of the local distributor, Renovo Essentials.

Already best seller in the wide range of the Parlux professional hairdryers, actually, they are the best on the market according to the latest researches devoted to improve the professionals’ job; a new concept digital motors, power, lightweight, optimal balance, exclusive systems such as the “Air Ionizer Tech”, which emitting negative ions eliminates the static electricity and allows for perfect dryings to get soft, brilliant hair;  the 'HFS (Hair Free System – Patented) which placed on the hairdryer  intake catches and collect the hair keeping the tool clean and efficient over time.

The model Parlux Ethos^® especially, is the first whole digital Parlux hairdryer. Besides its powerful digital motor, it presents a new interface with innovative buttons and a memory function which, when switched on, allows for the latest setting used for a quick and immediate use. Furthermore, brand new for the professional hairdryers, Parlux Ethos^® is equipped with a patended 360° twisting cable permitting the maximun freedom of movements while operating.

Both these models are particularly suitable for an intensive use in the salon, for all hair types and during any occasion the professional wants to express his or her creative skills, such as hair fashion shows, hairstyling competitions, backstage, demonstrations and events.

At Cosmoprof Asia 2024 the Parlux stand aroused active interest with its professional hairdryers which are confirmed to be among the best and most sought-after professional accessories even among the international public