PARLUX presents its two new hairdryers: Parlux ALYON® and Parlux ARDENT®
PARLUX, the 40 years-history reference company in the hairdryer market based in Milan, presents its two new hairdryers: Parlux ALYON®, a colorful collection of power and perfection in hair drying, and Parlux ARDENT®, the first Parlux hairdryer expressly created to be used in barber shops.
On the last 5th of March, the new Parlux gems were presented to the press at the Orea Malià’s hairdressing salon in Milan, just a few days before their official presentation, scheduled for the “Cosmoprof Worldwide 2018” trade fair in Bologna.
The participating journalists have also had the opportunity to learn more about the history, the products and the peculiarities of the Parlux professional hairdryers through an historical-informative journey especially dressed inside Orea Malià’s salon of via Marghera (Milan) showing images and features of the various models (beginning from the very first hairdryer made by the Milanese company, active since 1977)
Dr. Elisa Parodi (deputy CEO of Parlux) has strongly confirmed Parlux commitment to conceive and create effective, reliable and long-lasting devices and tools aimed to improve the daily work of the hairdresser and providing to any final user a perfect and satisfying result regarding the drying and the beauty of their hair.
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