PARLUX at Salon International in London

quality hairdryers on display to an international audience

The  Salon Intl. at the London Exhibition centre ExCel is an annual “must to be” event for all those working in the hair industry and also a big party both for exhibitors -presenting their best hair care novelty products -  both for the public visiting. The practical demonstrations on the use of many hair care products, professional services and accessories, as well as live hair shows held by the most trendy hair designers, always catch the real interest of many visitors.

At the London exhibition hall,  the big Parlux booth was organized by (Hair Tools, distributor for Great Britain).  The Parlux brand is the “made in Italy” synonymous of quality professional hairdryers and is known and very appreciated in the United Kingdom.

In particular, their hair dryers Parlux ALYON® e Parlux 3200® Plus offer very good warranties of safety and reliability together with a modern,  up-to-dated technology.

In fact, the daily use of a hairdryer for many hours per day, needs a tool which is very good balanced, technologically advanced, completed with some new exclusive devices such as the l’Air Ionizer Tech –(ionic technology – and the HFS, Hair Free system hair catching system - Parlux

Being light-weight and extremely powerful,  the Parlux ALYON® allows for very quick, quality hair dryings and is also an Eco-Friendly tool.

The Parlux presence at this October event, was much more evident due to the fact that it was also the unique Italian company sponsor for the Alternative Hair Show. For the first time in 2019,  it took place at the ICC auditorium inside the ExCel exhibition centre, instead of at the historical London Royal Albert Hall.

This excellence charity event for the hair world, always held in conjunction with Salon Intl., was created many years ago by Tony and Maggie Rizzo in favour of “Fighting Leukemia” (a foundation that supports children suffering from Leukemia and their families).

An amazing hair show featuring stylistic exhibitions by the most famous International hairstylists, the attendance of a wider audience  (Salon Intl. visitors too!) and tickets sold, permitted an interesting fundraising devoted to “Fighting Leukemia” whose aid,  besides Great Britain, reaches also Etyopia and Camerun.

Parlux, is glad to contribute to this cause and is sensitive and committed to supporting some other social benefit projects.