Parlux at Cosmoprof Worldwide Bologna 2023: an undisputed success!

Parlux booths and products were always very crowded and appreciated

The new Parlux advertising campaign “Just try it! Light. Powerful. Reliable.” contributed to make the Parlux booths even more a real must, both for professionals who are already loyal to the Italian brand and for those approaching the hairstyling world.

The Parlux Digitalyon^®, the latest model in the wide range of professional hairdryers proposed during the over 45 years of Parlux activity, was the focus of the presentations, requests for information and practical tests. With no doubt, this model represents the best the hairdresser can have at disposal for practicing his job in the best way.

A new concept professional digital motor, lightness, power (2400 Watt), reliability, ergonomics, perfect balance and exclusive systems such as the Air Ionizer Tech (optimizing the ion negative emission and therefore the hair static electricity elimination) and the HFS system (hair catching system to keep the hairdryer cleaner and efficient over time); all the Parlux hairdryers are available in colorful versions, always modern and trendy, suitable for any personal taste or decor in hair salons.

The invitation to try their quality hairdryers was welcomed by visitors with great pleasure thank also to the stylist of the Threedom group, who generally take part at live shows and events in Italy and abroad and who have animated some hair fashion shows at the Parlux stands, showing their most trendy hairstyles of the season. In these spaces, some visitors could also obtain some Threedom group hairstyling services strictly realized with the PARLUX Digitalyon^® hairdryers.

The moments in which the Italian and foreign “Parlux lovers” posed and took selgfies next to their most loved hairdryer were also nice, proving once again how much this Italian hairdryer brand “is probably the best hairdryer in the world…until the next Parlux!”.