Parlux ALYON®: the new product is already a success, even in Portugal!

On the occasion of the Expocosmetica trade fair in Porto, the new Parlux hairdryer has been officially presented in Portugal

People love the Parlux ALYON^®, the new Parlux hairdryer, a modern and technologically advanced professional tool which is available in eight different trendy colours and which catches the attention and favourable opinions of professionals at once!

A new ergonomic design having a prismatic shape, an innovative motor K- Advance Plus^® very powerful and light with 2.250 Watt and 3000 hours long-life, a new variable geometry heating element, the extraordinary technology “Air Ionizer Tech” (optimizing the negative ions emission and reducing drying times to obtain soft and shiny hair), the new device HFS (Hair Free system – patent pending) which “catches” the hair, leaving the hair dryer always clean assuring it a longer life, are the main technical features which professionals love mostly as they fully satisfy their working needs.

The Parlux booth at Expocosmetica 2018 which took place at Exponor in Oporto from April 7^th-9^th was organized by Mr. Ricky Parodi, Parlux distributor for Portugal and has been the crowded destination of qualified visitors wishing to know all the technical features of the new Parlux ALYON^® and see it on work, thanks to some live hair fashion shows that tempted the hairdressers to test it and buy it!

On this occasion, official presentation also for the new professional hairdryer Parlux ARDENT^®, the first “barber concept” hairdryer of the Italian company.

A unique version, called “brushed graphite” with a vintage design, high technology, a 1.800 Watt long-life motor and the “Air Ionizer Tech” system feature it. This jewel signed by Parlux is going to become a “must have” tool by all best barber shops.