Parlux always present at the International trade fairs, again

The Italian company is confirmed as leader in the professional hairdressing tools industry

Everywhere we try to slowly return to normality and the calendar of trade fairs in the hair&beauty world, both abroad and in Italy, is once again active for both exhibitors and visitors, especially in the United States, where recently took place the America’s Beauty Show, one of the most important American events for the cosmetics industry.

On this occasion many of the most known and famous trademark in the hair&beauty industry are generally present as well as those in the accessories and tools for professionals, while live shows and training events always scheduled call the attention of many visitors. They are professionals, business experts, students aiming to become future hairstylists, estheticians, nail-art experts wishing to learn knowledge, secrets and new ideas to get started in their new jobs.

Despite everything, the 2021 edition has however recorded the attendance of the best domestic and international brands, including Parlux, which through the distributor for the United States, Turbopower Inc., presented its high quality professional hairdryer: PARLUX ALYON^®, a model which is already known by the American public thanks to its extremely innovative technical features. Among them, the power thanks to a new, efficient and long-life K-Advance® Plus motor (3000 hours), its light-weight, excellent balance and exclusively technological systems such as the Air Ionizer Tech (now essential to obtain quick dryings and soft shiny hair) and the Hair Free System (hair catching system keeping the hairdryer cleaner and more efficient). Another very interesting tool is the model Parlux 3200^® PLUS, the excellent stylistic and technological restyling of the historic Parlux 3200^® model, which had been so successful in the past in the salons of many countries around the world. This renewed version presents a power of 1900 Watt and a new intake concept (both assure greater silence and more powerful and quick dryings), as well as an elegant rear ring. Parlux 3200® PLUS is available in five different colours (red, fucsia, violet, silver and black).

All Parlux hairdryers have been following the Eco-Friendly philosophy for many years (recycled raw materials and particular attention to energy saving and environmental protection) and, for all these reasons, they are among the most appreciated professional tools by overseas hairstylists.