London: great success for Parlux Ethos® hair dryers at Salon International 2024

Parlux Ethos® is the first entirely digital Parlux hairdryer with specific technical features for the work of hairdressers.

The London’s Salon InternationaI has always represented an essential event for all those working in the world of beauty; the occasion to discover new items and hair fashion, innovative services and attend to live fashion shows of the most famous hair designers or educational masterclass for any beauty specialty: hairdressing, make up or nail.

At Salon Intl. the best national and International brand booths, usually present the best products and services the market offers just to better perform the related jobs.

In the wide tools and accessory panorama, the hairdryers are very important  for the daily hairdressers’ work and are the main instrument that any hair salon cannot do without.

At the Hair Tools booth, Parlux distributor for the United Kingdom and Ireland, great interest and consequent success for the Parlux hairdryers especially for the very modern Parlux Ethos^®, the first Parlux hairdryer entirely digital and equipped with all the indispensable technical features devoted to professionals.

Parlux Ethos^® is equipped with 3 speeds and 3 temperatures and allows for a selection of 9 combinations to encounter the usual performances of other Parlux models and suit the drying experience according to the hairdresser’s needs with ease and precision. Brand new for this model, the revolutionary 360° (patended) twisting cable (STC Special Twisting Cable) allowing for a complete freedom of movements during the hair styling and a new on and off button which, thanks to the memory function, permits to find the latest setting at the following turning on, for a quicker, easier use.

In addition, Parlux Ethos^®, offers the already consolidated features of the previous Parlux models such as the ideal power (2300 Watt), light-weight, the Air Ionizer Tech system (negative ion emission), the HFS (hair catching system) and the anti-heating front body.

Very colorful (Parlux Ethos^® is available in 7 different colors: Galaxy Blue, Matt White, Fuchsia, Lilac, Copper, Titanium, Black) and beside being an efficient, high quality working instrument, may give an happiness touch at every hair salon.

For these reasons, the Salon International visitors greatly appreciated and bought it, making this Parlux “Made in Italy” hairdryer a desirable “must” tool, to be used proudly and safely at one’s own salon or on any other occasion they need to show their creativity.